Billed as a merger of equals, PSA’s US$50 billion tie-up with Fiat Chrysler (FCA) gives the Peugeot owner one potentially big advantage, its own boss will be firmly behind the new wheel.
French designs on dominance of Peugeot-Fiat rest on Tavares
Billed as a merger of equals, PSA’s US$50 billion tie-up with Fiat Chrysler (FCA) gives the Peugeot owner one potentially big advantage, its own boss will be firmly behind the new wheel.